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user signals

seo glossary from digital now gmbh

What are user signals?

User signals means user signals. In search engine optimization, these are the various user signals that are generated by website usage.

What significance do user signals have for SEO?

User signals are one of the ranking-relevant factors. They influence the placement of a website in the search results list. Google uses user signals to determine whether a website is of high quality. Of course, user signals alone cannot be considered. However, user signals can be used to determine whether the website is well positioned in terms of content and technology.

If the loading speed of a website is too slow, many people will bounce. The same applies to the content of the page. If there are deficits there, the bounce rate is also higher. Google rates this as less good. However, if users stay on a page for a long time, this shows the search engines that the website is relevant and interesting. A good user experience is the key to success. The more comfortable users feel, the longer they stay and the more likely they are to return.

User signals are among the most important ranking factors of all. Content and backlinks are the other factors that are considered particularly important. Due to the fact that user signals are particularly important for Google, search engine optimization is becoming increasingly demanding.