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seo glossary from digital now gmbh

What is usability?

Usability means user-friendliness and is important in various areas such as software and web applications. If a product is usable, it is better and easier to use and operate.

What significance does usability have for SEO?

Usability has an indirect influence on SEO. Users attach great importance to a high level of usability and like to visit sites that are easy to use. If users stay on a page for longer, Google sees this as a positive factor. It is a user signal that ultimately affects the ranking in the SERPs. This is why it is so important in SEO to ensure a high level of usability.

However, if websites are difficult to use, users will bounce. This is a negative user signal for Google, which has an impact on the ranking. A high bounce rate is an indication that the page is not well structured or does not offer interesting content.

Why is good usability so important?

Visitors to a website can find it very positive if the site is easy to use. It is also associated with a better user experience. Users love to come back to a site on which they feel comfortable. This results in recurring traffic, which is linked to more conversions and interactions. More high-quality backlinks are also possible. All of these are positive signals for the search engine, which can lead to a better ranking.