What is a text ad?
A text ad is an advertisement. However, only pure text is used to draw attention to a company or a product. Graphics and images are not used.
What significance does the text display have for SEO?
Text ads mainly belong to the field of search engine marketing. Nowadays, many companies (almost 2/3) rely on this type of advertising. There is also a connection to the area of SEO. The right keywords for which the ads should appear should be mentioned here. Keywords that bring a website to the top of the SERPs are also relevant for text ads.
What makes a text ad successful?
The aim of a text ad is for users to click on the ad and, ideally, to place an order or take some other action. The success of text-only ads depends a lot on the content. With such a text ad, it is important to communicate the USP and incorporate a call to action. Uniqueness is very important here, as this is how companies stand out from other providers. It is recommended to integrate the desired keyword twice in the text (in the title, in the URL or in the description). The focus on the target group is also crucial for success.
