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sponsor links

seo glossary from digital now gmbh

Sponsored links are also known as sponsored links or partner links and belong to the field of online marketing. It should be noted that a sponsored link has two meanings. On the one hand, it can be a paid advertisement. On the other hand, sponsored links are also referred to as links to other pages.

SEOs need to pay attention to a few things with regard to sponsored links. Google can now identify whether a sponsored link on a page is an exception. The search engine can find out whether a link was placed intentionally. If Google recognizes it as intentional, the links will be devalued. As a result, they do not transfer PageRank and link power. But that is precisely the aim, to help the page achieve a better PageRank.

However, Google can not only downgrade and devalue the link. If the search engine recognizes links as spam, it can even devalue the entire website. The site may even be removed from the index. This should not happen in any case. The page can also be reinstated in the index once the cause has been rectified. But in the meantime, it is very annoying when a website is suddenly no longer visible.