What are search operators?
The term search operators dates back to the early days of the internet, when search engines were not yet as powerful as they are now. Search operators were used to specify and concretize the search input in order to achieve better results for the user. They can be seen as keywords. Even today, search operators are still very practical, as they are helpful in day-to-day SEO work, for example when researching new link partners.
What significance do search operators have for SEO?
There are many possible applications for Google's search operators. The operators are often used to find contacts for collaborations. This is very important for link building. It is also possible to see on which websites there are links to your own site.
However, the operators are also interesting and relevant as a basis for further SEO work. SEOs can use the Site search operator to display the pages of a project that are indexed.
With regard to optimization work, webmasters should also be aware of the competition. With the search operator allintext, search engine optimizers can display the pages that contain the relevant search terms. A desired search term should be entered after allintext:.... The next moment the competitors are displayed.
However, most SEOs work with various tools that also list competitors, indexed pages and other factors. This is why working with search operators is less popular nowadays.
