What is a search intention?
If the user search is evaluated, this is referred to as the search intention. By analyzing the query entered, webmasters try to find out what the user wants and what goal they are pursuing. Conclusions are to be drawn from the search behavior.
What significance does search intent have for SEO?
Search intent and search engine optimization simply belong together. These two factors should always work together to optimize the website. Through analysis, SEOs recognize what needs the user has that should be satisfied. A good ranking is the goal of SEO measures. Relevance and user satisfaction are on the same level.
If a website ranks high in the search engines but has no relevant data for the user, they will bounce. It is therefore important to provide relevant information that is of interest to the user. A high bounce rate results in a poorer ranking, which is not the goal of any webmaster.
How important are keywords for search intent?
In principle, the keywords that the user enters are particularly important. These keys should be used in the text, headings and metadata. Keywords are important for the search engine to be able to classify a website. However, keyword stuffing should not be used. This has a repulsive effect and is also penalized by Google with a lower ranking.
