What is Pillar Content?
Pillar content can be found on a page of the website that deals intensively with a specific topic. Pillar means column. A pillar page represents a specific topic, so to speak, which is built upon in the long term. Various sub-topics are addressed in the pillar content and linked to the sub-pages. This creates a close link between the different pages.
What significance does pillar content have for SEO?
Some time ago, holistic content was the non plus ultra in the field of search engine optimization. In the meantime, however, pillar content has moved to the top of the list. However, as with holistic content, it is also important to ensure holistic content for pillar pages.
Pillar pages offer several advantages for SEO. Thanks to the content clusters (different subpages), specific search queries and long-tail keywords can be addressed. As the individual pillar clusters are linked to each other, this strengthens the page structure. Semantic relationships are created between the content.
If you offer holistic content, Google sees you as an expert in your field, which is also viewed positively. A website of this type is rewarded with a better ranking.
There are also opportunities to obtain high-quality backlinks thanks to pillar content. Users enjoy high-quality content and find the information they were looking for.
