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organic search

seo glossary from digital now gmbh

Organic search means organic search. These are the natural search results that arise from the input in the search engine. These are results that do not result from payment. Organic search is the opposite of paid search. The goal of every webmaster is to rank well for important keywords in organic search.

What significance does organic search have for SEO?

The position in which a website is placed depends on the Google algorithm. There are various criteria that are taken into account and are relevant for placement in the SERPs. Search engine optimizers have the task of optimizing the website with regard to the criteria so that the ranking of your own website is better.

Organic search is one of the main tasks of search engine optimization anyway. It is important for SEOs to keep an eye on changes to the Google algorithm. Sometimes there are changes that have a negative impact on positioning. In such cases, countermeasures must be taken to ensure the website's continued success.

In organic search, it is sometimes not so easy to get your website to the top. Sometimes unauthorized practices are used for this reason. However, if they are discovered, the website is likely to be penalized.