What is monitoring?
The term monitoring means observation. Continuous monitoring is used in many areas. Monitoring has also become indispensable in the field of search engine optimization. If search engine optimizers regularly carry out SEO analysis, this is monitoring and observation.
What is the importance of monitoring for SEO?
Monitoring is very important for search engine optimizers. By monitoring and observing the website, various factors such as traffic and placement in the search results lists are kept in view.
If a website is optimized for a keyword, the position in the SERPs is observed thanks to monitoring. Search engine optimizers can see whether anything is happening with regard to the ranking. Changes can have both negative and positive effects. If there are negative effects, new SEO measures must be taken.
Monitoring can even be seen as the basis for optimal search engine optimization. After all, monitoring not only checks the impact of keyword optimization. There is also regular, meaningful reporting that makes success visible.
Not only the positions in the SERPs can be tracked with the monitoring. It is also possible to track backlinks. By observing and monitoring, SEOs can see directly when something changes in the backlink structure. If new backlinks are added, this is displayed. The link texts with which the backlinks are provided are also monitored. In many respects, monitoring is an important tool for SEO that should not be missed.
