What are mid tail keywords?
There are not only short tail and long tail keys, but also the group of mid tail keywords. This type of key is frequently used in SEO, as it represents a mixture of general and specific search terms and is relevant for the content. Mid-tail keywords are usually made up of two to three search terms. For example:
- Short Tail: Hairdresser
- Mid Tail: Hairdresser Munich
- Long Tail: Hairdresser Munich hair coloring
What does the mid tail keyword mean for SEO?
Mid-tail keywords play an important role in SEO. Campaigns can be better controlled through the precise definition and use of mid-tail keywords. The mid-tail key usually contains the head keyword with a high search volume. However, an important term is also taken from the long tail in order to generate more traffic and reach relevant customers.
Various tools can be used to find the right keywords for a campaign. Well-known and popular tools include the Keyword Planner and Google or Hyper Suggest. Only when SEOs have determined the right mid-tail keywords can the important optimization measures begin.
However, Google is now not only focusing on keywords. Instead, context is becoming increasingly important for a good ranking. Search phrases consisting of two or three words are a good help here so that Google can optimally classify a website and display it for corresponding search queries.
