What is legibility?
When we talk about readability on the Internet, we mean comprehensibly written text. The term should not be confused with legibility. However, good legibility contributes to proper readability. A simply written text is generally always better for retaining users. Above all, it has an effect on the ranking in the SERPs.
What is the importance of readability for SEO?
As readability is one of the ranking factors, it is very important for SEO. Experience has shown that users stay longer on a page if it is easy to read. A long user dwell time is an important indication for Google of the high quality and relevance of a website.
A long dwell time can also be caused by poorly legible text. However, users are simple-minded. If the text is too difficult to read, they will quickly leave the site. This increases the bounce rate, which is viewed negatively by Google and the page is ranked lower.
Good readability also includes the sensible use of keywords. If the keyword density is too high, the text is no longer easy to read. This reduces the user-friendliness of the website. Keyword stuffing is also penalized.
For search engine optimizers, it is important to only place natural-looking texts with relevant information on the website. Well structured with paragraphs, subheadings and formatting, the content is user-friendly and exciting.
