What are keyword options?
Keyword options belong to the area of search engine marketing. Strictly speaking, the keyword options originate from the Adwords advertiser area. Keyword options are also referred to as match types. There are five different types in total. The keyword options allow webmasters to specify the search queries for which the Adwords ads should be displayed.
What significance do keyword options have for SEO?
Keyword options are only indirectly related to SEO. Instead, the term is assigned to the SEM area. If you want to place Adwords ads, you should always think carefully about which keyword option you want to use. By specifying the options, the ad delivery can be controlled very well. The click budget can also be better controlled in this way.
Indirectly, Adwords ads with keyword options have an effect on the ranking of the website. The traffic is increased. The site also becomes better known. Once a brand is known, it is often clicked on in organic searches, even if it is not directly at the top.
To benefit from higher traffic, it is important that users stay on the site for longer. This is why the website should be brought up to scratch before an Adwords campaign. With a web project that is tailored to the user and provides relevant content, the chance of a conversion is much higher. Above all, Google likes it when users stay on a page for a long time.
