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intranet

seo glossary from digital now gmbh

What is an intranet?

The intranet is a non-public network. Networks of this type are often used by companies and authorities for internal communication. Internal networking allows content to be provided, exchanged and edited. To be able to use the intranet, users must authenticate themselves with their access data.

What significance does the intranet have for SEO?

An intranet works separately from the actual Internet. As the network is only intended for a specific group of people anyway, it is not necessary for an intranet to appear in the search results list. Therefore, the intranet does not need to be optimized for the search engine.

In principle, users of an intranet want to receive just as accurate results as users of a normal Google search. However, there are always huge differences in this respect. Some experts believe that SEO measures can have a positive influence on search results within a closed network. Other specialists, however, disagree and assume that optimizations have no effect on the whole process.

Documents should be provided with keywords and tags so that users of the intranet receive suitable results more quickly during the internal search. These are some of the measures that are definitely helpful and contribute to making the intranet more user-friendly and easier to find.