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indexation

seo glossary from digital now gmbh

What is indexing?

Indexing on the Internet involves the inclusion of documents in the index of search engines. Special crawlers are used for indexing. They have the task of checking the internet for new pages and content and delivering them to the index.

What is the importance of indexing for SEO?

Every website operator has the goal of ranking at the top with their website. That is why it is important to optimize websites accordingly for the search engine. Indexing is a relevant point in search engine optimization. The processes can be optimally controlled by webmasters so that the website is crawled and appears in the index.

There are on-page and off-page measures that influence the position. This includes creating and publishing high-quality and relevant content. Link building and an optimal website structure are also important. Good search engine optimizers use a wide variety of measures to bring a website ever closer to the goal of landing in the top position.

It is also important for search engine optimizers to keep up to date with the latest changes. Google occasionally changes its algorithm. Google wants to use the various changes to remove spam websites or link networks from the index. If there are changes to the algorithm, appropriate corrections must be made so that the website continues to rank well.