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googlebots

seo glossary from digital now gmbh

What are Googlebots?

Google's crawlers are generally referred to as Googlebot. Crawling by the spiders and crawlers (i.e. Googlebots) is necessary for a website to be included in the search engine index at all. The web crawlers search the internet and analyze websites. The more relevant a website is to a search term, the better its ranking on Google.

What significance do Googlebots have for SEO?

Search engine optimizers inevitably come into contact with Googlebots. After all, they have the task of optimizing a website so that it is included in the index by the crawlers and receives a proper ranking in the search engines.

SEOs need to know the various factors in order for a website to perform well in the search engines. Google's aim is to make only high-quality and relevant websites visible in the top positions. It is therefore always necessary to provide relevant and up-to-date content. Well-structured pages and high-quality links are also beneficial.

If a website is interesting and relevant for users, this point has an effect on the length of stay. Google sees it as a positive signal when users stay on a page longer and interact with it. However, if the bounce rate is very high, this is a negative signal, which can also have an impact on the ranking.