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google penalty

seo glossary from digital now gmbh

What is a Google penalty?

A Google penalty is also known as a penalty. A Google penalty is when a website or web document is downgraded in the search engine rankings and ranks lower.

What does the Google penalty mean for SEO?

Google penalties are a major hindrance for website operators. After all, the site loses visibility. This is why a penalty should not be imposed in the first place. Search engine optimizers avoid penalties by not using unauthorized SEO techniques. Unnatural link structures, duplicate content and hidden text are among the no-gos when it comes to SEO. If a penalty is actually imposed, violations of the guidelines can be rectified. Once this has been done, webmasters can apply for reinstatement in order to reappear in the index or be ranked higher.

What types of penalties are there?

If there is a Google penalty, it is possible that a website will be completely removed from the index. This is the worst search engine penalty. There is also a -30 penalty. In this case, a domain will appear in the index from 31. With the -950 penalty, a website can no longer be found in the top 100. However, it has not yet been completely removed from the search engine.

If a website suddenly no longer ranks well, this is not necessarily due to a penalty. It may also be due to low popularity.