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google my business

seo glossary from digital now gmbh

What is Google My Business?

Google My Business is a well-known and important service. Google's service works in a similar way to the Yellow Pages. It identifies local businesses so that users can find relevant companies in the area with just a few entries. My Business emerged from the Google Place service.

What does Google My Business mean for SEO?

Google My Business is important for SEO. With a good and always up-to-date business entry, the reach can be increased immensely. This makes it possible:

  • increase the customer base
  • increase the number of visitors on site

Users also have the opportunity to establish direct contact or recommend the company to other people. The ratings and testimonials of users on Google My Business are also important ranking factors. The position in which the company is displayed on the Google Local list can be influenced by reviews. Google My Business has a supportive effect on local search engine optimization and should be used to achieve an even better ranking.

How does Google My Business work in practice?

In practice, Google My Business works very simply. For example, if a user enters the combination "marketing agency Munich", a map with all hits is displayed. Suitable companies in the region are mentioned by name and marked on the map with a red pin. By clicking on a specific company, further information such as address, website and opening hours can be displayed. The route to this company can also be planned.