What is the Google algorithm?
The Google algorithm is referred to as a core program. Google determines which criteria are important in order to rank properly in the search results pages. Changes are constantly being made, so webmasters and SEOs must always be well informed.
What does the Google algorithm mean for SEO?
The Google algorithm is existential for SEO. Only people who know the algorithm can influence the ranking of the website in the search engines. SEOs know the factors that are important for a good ranking. These include relevant and well-structured content. Good and natural link building and the clever use of certain keywords also contribute to greater success.
There are many other important signals that influence the ranking in the search results list. Among other things, the ranking is determined by the length of time users spend on the site. If the bounce rate is low, Google considers this to be a positive factor. However, if many users bounce quickly without having taken any action, it is considered negative. The loading time of the website is also particularly important. The faster a website is, the better it is. If users have to wait a long time for a page to load, they will quickly leave the site again.
Ultimately, the better the webmaster or search engine optimizer knows Google's algorithm and implements the points, the more successful a website will be and the better it will rank.