What are frames?
Frames can be defined within a website. These are created areas in which a separate HTML document can be either static, scrollable or changing. The various elements are independent of each other. A frame is an independent HTML Internet page.
What significance do frames have for SEO?
Frames are important for search engines. Webmasters should preferably refrain from using frames or at least design them optimally. Too many frames could have a negative impact on conversion. In particular, mobile users may quickly leave the website due to the lack of clarity. A high bounce rate signals to search engines that users are not satisfied or that the content is not interesting. As a result, frames could have a negative impact on search engine rankings.
How can frames be better designed?
The use of frames does not necessarily have to be disadvantageous. It is important to realize the elements barrier-free. The division of the screen must be sensible and visual. Screen readers have difficulties displaying many frames clearly. There are additional problems if a frame not only contains text, but also graphic elements. An alternative text cannot be created for a graphic in a frame, which means that the screen reader cannot capture this graphic element. It would be better with HTML elements, as the graphics can be provided with alt attributes.
