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flash

seo glossary from digital now gmbh

What is Flash?

Flash is mainly used for creating, editing, playing and viewing games, animations, Internet applications and vector graphics. It is a multimedia and software platform. The Flash Player is used to output animated elements.

What does Flash mean for SEO?

Flash is not at all optimal for SEO. Google and Flash elements do not get along. Flash content cannot be recognized by the crawlers. This means that scanned websites appear empty to crawlers. Crawlers search for CSS, HTML code, content and links. Spiders cannot find any of this.

In addition, there are always problems with security. The latest browsers even block Flash content. Flash should only be used in very specific exceptional cases. Flash websites are usually rewritten in code that is easy for search engines to scan. HTML5 is a good alternative.

What is Flash good for?

Flash is often used to integrate various elements into websites and simply make them look more stylish and spectacular. The elements include streamed audio and video files, multimedia content, interactive highlights and advertisements.

In practice, the use of Flash continues to decline, as the display of Flash content causes problems. A free plug-in is required for the content to be displayed. To avoid all these problems, it is advisable to program the website in HTML5 code.