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domain Popularity

seo glossary from digital now gmbh

What is Domain Popularity?

Domain popularity means domain popularity. This refers to the number of backlinks that refer to your own domain from external websites.

What does domain popularity mean for SEO?

Search engines attach great importance to various factors in order to rank a website for a search query. The more relevant a website is classified, the higher up it will be in the SERPs. Domain popularity is one of the most important key figures. Good positioning on Google is possible with good domain popularity. If you want to climb to the top three positions in the SERPs, there is no getting around good backlinks. In contrast to link popularity, domain popularity is not so easy to manipulate and is therefore an important benchmark. For SEO, it means getting lots of backlinks from good external sites that are naturally also relevant to the topic.

Will domain popularity be a criterion in the long term?

Search engine criteria change from time to time. It is therefore impossible to predict how long domain popularity will remain relevant as a key figure. It is possible that it will be replaced by IP popularity at some point. With IP popularity, websites with backlinks from one and the same IP address would be devalued. However, customers of large hosters would lose out in this case, as this could lead to innocent devaluations of the various websites.