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seo glossary from digital now gmbh

What is an ad preview?

The Adwords ad preview is a tool that gives webmasters a preview of a text ad. The position of an ad is also displayed. A Google search results page is simulated using the ad preview. Unwanted clicks and impressions do not occur thanks to the preview. An ad preview is a test and simulator, so there are no negative effects on CTR and quality score.

What does the ad preview mean for SEO?

The ad preview is a good tool for SEO. SEO specialists have the opportunity to optimize the ads accordingly and quickly eliminate sources of error. It provides an overview of whether a created ad will be displayed at all. There is also an ad diagnosis tool that shows why the ad is not appearing in the search engines. Every webmaster pursues the goal of ranking optimally with paid ads and becoming interesting. Ultimately, a well-placed ad has a lasting effect on the organic ranking. This results in more traffic and, at best, more customers. The better an ad is optimized and provided with call-to-action elements, the higher the chances of appearing above the organic results.

What is the benefit of the ad preview tool?

The ad preview tool provides good support for webmasters when creating text ads. The preview provides an overview of how the ad will be displayed on mobile devices and on the desktop. Experience has shown that it is always the little things that determine whether someone clicks on the ad or not.