What is a conversion?
A conversion is a process in online marketing. If a user performs a desired action in a marketing campaign, this is a conversion.
What does conversion mean for SEO?
SEO and conversion are directly related. If users of a website find a specific product more quickly, the chance of a conversion is much higher. Websites with fast pagespeed, which are well structured and have relevant content, offer the following advantages:
- better ranking
- more conversions
Ultimately, all optimization options (onpage and offpage) play together to push a website up the rankings. Usability and web design are also part of this. Quality links also have an influence on the ranking.
Are conversions important in online marketing?
Conversions are very important in terms of measuring success for agencies, advertisers and webmasters. It is a scalable variable that is used to measure success. Conversions can also be manipulated, which is why the entire conversion funnel should always be considered and evaluated in an analysis. This is the only way to get a good overall picture and determine the success of the various measures.
What conversions are there on websites?
In general, various conversions are possible. If a user comes to the website via an advertising medium, the process is already considered a conversion. Different variants are also possible on the website itself. This includes filling out the contact form and subscribing to the newsletter. The purchase of a product is also a conversion. Downloading a file is also classified as a conversion.
