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conversion rate

seo glossary from digital now gmbh

What is a conversion rate?

Conversion rate is also known under the terms conversion rate and conversion rate. This term is a KPI that plays a major role in online marketing. A conversion rate indicates the ratio of website visitors to the conversion goals of a page.

What impact does the conversion rate have on SEO?

Search engine optimizers know that a high bounce rate has a bad effect on the ranking. The conversion rate is lower with a high bounce rate. It is therefore important to offer users optimal content that helps them to stay on the site for a long time.

With regard to conversion rate optimization, SEOs should always pay attention to the length of stay. If the content is optimally designed and well structured, the chance of a longer dwell time increases. Search engine optimizers should also keep an eye on the loading speed so that users do not bounce straight away without even having looked at the content.

Many factors play a role in achieving a good ranking in the search results lists. The better a page is optimized, the more positive it is. The conversion rate increases and the bounce rate decreases, which is beneficial for website rankings on Google and other search engines. Search engine optimizers should not only optimize websites for desktop users. Mobile devices are being accessed more and more. Therefore, the bounce rate of mobile users should also be kept low in order to perform better and better in the SERPs.