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content editor

seo glossary from digital now gmbh

What is a content editor?

The term content comes from the English language and means content. The content editor is a person who is responsible for the content of a website from an editorial and technical point of view. They are also called content managers.

What does the content editor mean for SEO?

The content editor is not only responsible for creating the content, but also for its further development and regular updates. Content editors must be familiar with the optimization measures and know what good content looks like for an optimal ranking. The goal of every website operator is to be at the top of the search engine rankings. This is only possible with relevant content, a good structure and proper link building. The main tasks of a content manager are

  • Creation of relevant and well-structured content
  • Editing and improving finished texts
  • Add visual elements
  • insert into content management systems
  • Check and update entries
  • Carry out optimization measures

It is important that the Content Editor's website content is easily found by search engines and preferably ranks at number 1. But the content editor is also familiar with social media marketing. Attention is drawn to the website via the various platforms in order to increase traffic and bring the website to the top.