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bots

seo glossary from digital now gmbh

What are bots?

On the Internet, a bot is an automated program. Such a program has the task of performing certain actions automatically at regular intervals.

What do bots mean for SEO?

Search engine bots or crawlers are constantly in use and searching for relevant content. Bots are essential for SEO. Only if the website is created without errors and has relevant content will the bots classify it as interesting and important. This has a clearly positive effect on the ranking. Relevant content is necessary to rank high. In addition, webmasters must always keep an eye on internal and external links. All linked pages must work in order to perform well. It makes sense to store a robot.txt file so that the bots know which content should be examined. The robot.txt files give the web crawlers specifications as to which areas they are allowed to search.

What tasks does a bot have?

Bot is also known as a robot. Such a program has an order function and is also used instead of humans for processes and work. You are not aware of the automatic programs as they run in the background. The main objectives of bots are

  • Increased efficiency
  • Optimize resource consumption
  • Smooth running of projects on the Internet

Search engine crawlers are responsible for the automatic search process. Crawlers collect data, the results of which are presented to users as the best possible search results.