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article spinning

seo glossary from digital now gmbh

What is Article Spinning?

Article spinning is a technique that is used to automatically create new content from templates. Article spinning creates many new texts with the same content. The wording is always different so that unique content is available.

What is the importance of article spinning for SEO?

Years ago, it was still easy to achieve a good ranking in the search results list with spun texts. However, there are now limits, as Google's algorithm has been improved and recognizes spun texts. Such texts are interpreted as spam, which is against the webmaster guidelines. It also recognizes whether a text is a translated version.

If SEOs try to rank well with spun texts, they can expect to be excluded from the index. This is why it is so important to focus on unique content. Otherwise, all measures will remain unsuccessful. Good and unique content is necessary and unavoidable in order to perform well and achieve success with the website. But content is not the only important factor. There are other factors such as good structure and high-quality links that are necessary to achieve the goals. If only permitted SEO measures are used and article spinning is avoided, nobody needs to worry about being penalized.